BECCA Ultimate Coverage 24 Hour Foundation 30ml Shell

Product Information

In a statement to Women’s Wear Daily, a Lauder spokeswoman said, “The brand could not sustain success for the long term. We are so proud of the Becca brand team and all that they have accomplished over the years. We are handling this matter with sensitivity, both internally and externally. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you.” The publication detailed Becca employees will be laid off. As of Wednesday morning, 240 employees of the brand were listed on LinkedIn.

For medium buildable coverage, use a dampened sponge and lightly pat onto areas of concern first. Blend the remaining foundation onto the center of the face until the product looks seamless and skin-like. Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. She was an early advocate for diverse shade ranges and insisted that retailers carry the brand's full product assortment. I use Hourglass' veil mineral primer which usually makes my skin look smooth, but in spite of that, the foundation still looks awful and just gets progressively worse as it sets and dries.As the buzz around makeup influencers diminished, Becca had trouble replicating the success of Champagne Pop. It tried with products in collaboration with Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira. The BVLGARI OMNIA Fragrance Collection is a timeless collection transforming the unique sparkle of coloured gemstones and the radiance of the most delicate flowers into precious drops of light. After moisturizing, apply your favourite Becca primer, such as Skin Love Brighten & Blur Primer (sold separately) to prime the skin for makeup application.

The buildable full-coverage foundation effortlessly masks imperfections while promising not to clog your pores, delivering ultimate breathability. Upon application, the sumptuous fluid melts seamlessly into skin, creating a silky airbrushed effect. I wouldn't buy any other foundation because being over fifty I need the best coverage and flawless look Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation.

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Inside a vast company juggling several makeup brands—in addition to Becca, Too Faced and Smashbox, there’s MAC, Bobbi Brown and Tom Ford Beauty—Becca didn’t manage to find sure footing. “The brand hasn’t evolved much and struggled to stay relevant,” says Melissa Hibbert, a makeup artist and brand consultant. Patricia Valera, founder of brand development agency Beautybrandr, agrees, saying, “Becca can be a case study for what happens to a brand that doesn’t have a crystal-clear point of differentiation in this day and age. Today, even large brands don’t have the luxury to rely solely on having pretty colors. They need to have a deeper meaning.” Finish with BECCA’s Skin Love Glow Shield Prime & Set Mist or Hydra-Mist Set & Refresh Powder to help set and refresh the appearance of makeup for a long-lasting, fresh look. For fuller coverage, use a foundation brush to pat and press the foundation in small layers to the center or your face, blending outwards.