Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Product Information

Billund, Denmark - May 26, 2022: Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his Billund, Denmark, workshop. His first collection had a modest 36 items that included cars, airplanes, and yoyos, all carefully crafted to help local children learn about the world.

It goes through the main products that were launched and some details about their launch. Like Lego City, Lego Star Wars.

About the programme

The tight link between autonomy and accountability reduces the need for motivation-sapping interventions from upper management."

It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. People tell us they love this course, with over 60% saying their expectations were exceeded and 100% saying their expectations of the course were met. In the lead up to its 90th Anniversary, the LEGO Group will be celebrating fan creativity and 90 years of LEGO play with a range of activities to help those of all ages experience the joy and benefits of play for themselves. These activities include:

Module 7 - Brick by Brick Program - Planning and Resources Pack

Honouring awesome AFOLs by showing how they have never stopped playing, creating and inspiring us as a brand, I’ve used LEGO building to transform all the crazy ideas I have into reality for many years – there’s always new building techniques to try that spark my imagination for new builds. And most importantly, LEGO building connects me to a community of amazing creative people around the world,” said Chinna, aged 28 from Virginia, USA.