Posted 20 hours ago

Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

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About this deal

If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that. The desired effect was for the voice to eventually mimic the sound of a heart rate monitor as it flatlines, but the only effect the ad had was to annoy the crap out of Subway customers.

Robinsons re-launches Refresh’d range with new flavours

The ad features a straw systematically destroying nature, including a moment where it literally strangles a tree. Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups.


The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail Thankfully, there's plenty of new, interesting additions to the soft drinks aisle in the supermarket to see you through Dry January and beyond. The TV campaign consists of 30- and 20-second ads which feature a drinking straw bouncing around the countryside on a search for the ultimate in fruity refreshment. The ads are supported by outdoor advertising.

Britvic announces brand success for soft Pepsi Max and Refresh’d Britvic announces brand success for soft Pepsi Max and Refresh’d

The ad then states “Vodafone guarantees your home broadband speeds or money off until it’s fixed”. On its own, the ad seems to be a simple attempt to guarantee broadband speeds and offer a deal to the consumer. If you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate.Consumers claimed the ad suggested that Vodafone would guarantee minimum speeds fast enough that customers wouldn’t experience common issues like buffering, and if they did, they would be eligible for a discount. Customers did experience such issues, but most did not qualify for the guarantee. The advertisement was deemed so misleading by the ASA, the UK’s version of the FCC, that they pulled the ad from airing.

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